Sonscreen Film Festival Reinvented. Again.
8 June 2021 | In 2020, the coronavirus pandemic forced a complete rethink of the Sonscreen Film Festival as the NAD-sponsored young adult event was held entirely online for the first time. This year the reinvention of the festival continued with what an NAD report called “a six-session-long program on Gather.town, a customizable video-conferencing space that allowed for enhanced virtual interactivity among attendees.”
The Gather.town platform allowed for this year’s April 2 to May 7 festival to take place every Friday from 4-6 p.m. EDT. The platform allowed everyone attending to have avatars and to interact in group or private conversation.
“In Spring 2020, Sonscreen led the way in being the division’s first event to quickly and fully transform into a virtual experience due to the pandemic. We built on the momentum from last year’s festival to pioneer another ‘first’ for the division — a uniquely interactive six-week event that allowed for intentional, seamless interactions between presenters and other filmmakers,” said Julio Muñoz, director of Sonscreen, and an associate director of NAD Communication as quoted by the NAD news report. “We’re so proud of how it all came together.”
Tanya Musgrave, Sonscreen operations manager and a freelance filmmaker, created the the Sonscreen “Metropolis,” (Gather.town virtual space)
The NAD credits Musgrave, professional filmmaker Rachel Scribner, Muñoz; Kimberly Maran (an association director of NAD Communication) Mylon Medley, assistant director of NAD Communication; and Georgia Damsteegt, senior editorial assistant for NAD Communication, as the organizing team behind the event.
“Every week, 30-60 users attended the program, which took place in a “movie theater” equipped with seats, a stage, and video player. Participants also had the opportunity to utilize designated spaces — including a lounge area, an outdoor camp, and a rooftop — for engagement with presenters and fellow attendees,” explained the NAD report.
Fewer films were submitted this year as it was significantly harder to gain access to studios and production equipment.
“With last year’s festival, many students had already completed their films, or only needed to do minor final edits before the pandemic, which meant they could submit their films by our deadline. We knew that wouldn’t be the case this year,” said Medley, who served as Sonscreen senior programmer. “We were pleasantly surprised to receive 23 films for consideration.”
The event featured 16 official student film selections from Walla Walla University, Southern Adventist University, and Pacific Union College, as well as three films from high school students and one professional submission.
Although the NAD news report did not announce the winning films/filmmakers, it released the film categories: Art/Experimental, Dramatic Short, Comedy Short, Documentary Short, and High School Short.
“Due to the fewer number of submissions in every category, members of the jury were the ultimate deciders on how many categories would have winners for honorable mention or best in category,” said the NAD.